Search engine optimization is really a necessary task for any website owner and to follow the techniques like on-page,off-page or on-site SEO is also an important part for better results in Search engine result page.
Here we are going to discuss about off-page SEO and it’s techniques.
Off-page as the name indicates is a SEO technique that is done outside the page after it has been published.Off-page SEO is mainly building a trust for Google by providing the information of you page different platforms.
This technique generally,builds trust for your content on the eye of Google.When your content is also present in different platforms(like google+,youtube,pinterest and other socialbook marking websites),Google catches that by your presence on these pre reputed platform and categories your content according the interest of people those who have falled for your Content.
This compels Google to have a look at your content because of its popularity(If it popular).This ensures that your content will get index soon by using off-page SEO techniques.
Why Off-Page SEO Is Important?
We already know that on-page SEO is important for any page to keep itself in the first place by following the proper techniques.And,then we came across another factor that is away from on-page SEO i.e. Off-page SEO and we say that it is also important.
HOW?Let us find it here:
Off-page SEO is mainly publishing your page in some other medium or platform like facebook,tumbler or twitter.This method provides a good visibility to Google,it means that when your page is showing a good presence or a regular presence in the social networking sites or on other platforms so,it is likely to increase the chance of your website to be crawled by Google at an early stage by inviting google to your content.
This also can be better understood by just knowing that Google checks the relevancy and quality of your content.It just focus on the quality information for the user and when it finds your content which is already published at different platforms so it consider that page as more accepted by the people of specific choice of interested.
What Are The Methods Of OFF-Page SEO
There are three methods for Off-Page SEO techniques:
1.Link-building
2.Social media
3.Social bookmarking
These are three techniques which we have to employ for better Off-page SEO.
Let’s have a look how they work.
1.Link-building:Building links can be a very beneficial habit in order to boost your websites ranking.If someone likes your post and share it through their website so,Google will consider that shared post or link is very much informational and it also attract Google towards your page to give it a good remark.
After a long madness,we are now clear on the ground that how we can approach link building for off-page SEO and how we can get higher ranking.
So,we are going to discuss various methods of how we can build the links:
a.Comments:This is the easiest method to increase external linking,all you have to do is to comment on different platforms like facebook,twitter or may be any other social network or stage.
This is the best way to build links and that too free of cost.While commenting on somebodies blog or post will make people to visit your website.But,one thing you have to keep in mind that people who are coming to your post might be not your targeted audience for that you need to comment on posts which are relevant to your content.
Anyways you will build the link even though they are not quality customers.
b.Try forums:This is the best place for people to discuss on a certain topic.In those forums you can also keep your points and for extra help you can leave links to your post.
This is also a effective factor in link building.
c.Sharing content directories:There are several directories that invites you to share your content to them and there you can leave links towards your website.
You can find several content sharing websites in the internet.To name few of the content directory websites here are those: EzineArticles.com, GoArticles.com, ArticleDashboard.com, SearchWarp.com and ArticlesBase.com
These are few website you can try for sharing your content and increase traffic from this off page link building technique.
2.Social media off-page Technique:Social media,as we all know that now a days it is a powerful tool to reach the targeted audience for any website owner.You already know how the connections in these website works and how they connect you according to your relevancy or interest.
So,you can create a page and post your posts to that page.Google or any other search engine gets invitation to you post by the popularity of your post.If you get likes,shares and comment on your post,it accelerates indexing of your post.
That is why social media sharing is an important technique for Off-page SEO and it works too.Some of the social media websites that are preferred are Facebook,Pinterest,Twitter,tumbler etc
3.Social bookmarking off-page techniques:This is also a good method to attract search engines to your post.Though,it is considered as a outdated service now a days but then also it can be useful as well.
As reddit,You can submit your URL in reddit.com and you can actually feel the time by which your page is indexed by google.You can try stumbleupon.com as well for Off-page social bookmarking SEO technique.
Conclusion:
Overall we got to know that off-page SEO is a good method or technique to increase traffic to your website and these method also attract search engines towards your post.
We understood the basic off-page techniques which are divided into 3 main parts i.e. Link building,Social bookmarking and Social media off-page SEO techniques.