How to optimize a website with millions of pages? Ranking and SEO of any website depends on several factors. A website with lots of pages means a lots of links for users as well search engine. Website having millions of page is not a guarantee to rank on top of search result. Ranking of a website depends on several Search Engine Optimization factor.
Millions of pages on website needed to be optimized well to rank in search engine result. Generally a website consist of fixed amount of pages where as larger sites like Amazon or news or sports blog have multiple pages and are much larger in size. Larger sites can rank faster compare to smaller website if optimized efficiently.
There are many benefits of having a larger site and are easier to optimize but needed to follow the search engine guideline parameters to get effective results.
- Larger website with millions of Web Pages mean lots of content but content should be useful and unique. Pages with irrelevant and copied content can harm website ranking.
- Remove thin pages content or add useful content to those pages to make it more relevant for user information. Thin pages or pages with less or irrelevant information is not given preferences by search engines. Search engine always prefer to show most useful content.
- Remove duplicate pages– remove all the pages those are creating duplicate pages. Duplicate pages are not preferred by search engine and can rank you down from search position. If needed to repeat pages with same information always use canonical tag.
- Well structured website navigation – Website needed to be well managed and easy to navigate to improve website performance. Think as a user point of view and create well structured site navigation so those users need to make effort to reach on desired page easily.
- Create a good link structure – Websites with millions of pages mean lots of content so you can create a good and efficient on page link structure to improve the relevancy of website. Page link structure also improves page authority and higher page authority is always given preference in search engine results. A good link structure is must from a SEO point of view you need to relate relevant terms and search query internally.
- Target important keywords in Header or description – Always target important keywords in description or header and URL as well, these are given the most important term as per search engine. Search engine relates the user query with header and description. Description should always contain the information targeted in content.
- Keep providing new content- New content is a difficult factor in keeping the site visitors interested and keeping them back. this occur in a higher position in the ranking. when writing new content always make sure that it contains 350 words. update your content at least once per week.
- Add Image and video in pages – Not only search engines but user also love to watch graphical and video related content. Add related rich media content to optimize your web pages better for user as well as search engine. As per SEO point of view rich media is always given preference in search result, adding images graphs info graphics and videos improves relevancy and user attraction and push up higher in search engine rank.