You have heard a lot about search engine Optimization for your website and implemented as well to improve your ranking in search engines like Google and others. All of us know it very well Google is worlds best and 1st ranking search engine but what about 2nd largest website or search engine with view. Yes we are talking about YouTube, it generates near about 30 million visits per day. People soend more average time on YouTube, it means YouTube provides ample opportunity to get huge traffic on blogs and website as well as it is one of the fasters Internet marketing method.
Every minute around 35 hours of video content is uploaded on YouTube, uploading video on Youtube does not mean you are going to get traffic, why people will watch your video? Or how visitors will reach your video? For this you need to better optimize your video on YouTube so that you get higher position on search and able to attrach visitors. We will be discussing few important peramenters and points which is must to better optimize video on YouTube platform.
YouTube SEO Important Parameters
Keyword search – Optimization always starts with research, Keyword search goal is to look for the words that work best. Better optimized keywords can help you rank in Google search 1st page result as well.
Assume you have optimized keywords for a video which is never searched in Google in this case you will only get traffic in YouTube searches whereas if you optimized those keywords as well people search on Google you will also get traffic from Google search result. You can use keyword planner tool form Google to search better keywords. Use those keywords which have atleast minimum 300 searches per month.
Title of the video – Use Keywords – Video title is discription of your video, thus it is important to match your video content with your discription for better optimization of your video. If your video title discription is not as per video content it mean your video is will not provide user those information what they are looking for and still if user visit your video they willl not be interested in watching complete video and provide a good feedback. Use youtube and Google auto complete search results to create matching and interested title for your video and use important keywords in your title.
Video Description – While searching for video user see your video discription and it’s one of the most important reason you click to view video thus your video description plays a major role in increasing your click rate. As well as video discription also targets important keywords which may increase chance of improving search position of your video not only in YouTube but also in search engines.Implementing lomg tail keyword in description is easy and improves your video visibility.
Video file name – Before uploading your video in YouTube rename your video file and give some relevant name which contails important keywords. Renaming your video increase your chance to get more visits as search engine finds easy to crawl your video with relevant keywords and pushes your video up in search result.
Closed Caption in video – Adding Caption increase changes to get your video more view as YouTube can translate your Caption in 183 languages and thus this add value to your video to be viewed worldwide. Adding caption also mean to add more keywords and content to your video so this is one of the best way to optimize your video.
Tags and Keywords – Tags and keywords are most easiest and important thing to do in Optimization of your YouTube video. Adding tags is simplest things still you need to be more analytical and care about few things to increase chance of increasing your video rank.
- Write down all your important and major keywords first. Adding Keywords gives weight in algorithm for your video.
- Write all matching keywords
- Also include misspelling of your tags. This increase change of getting those visitors who are looking for same content but typing wrong query.
- Include singular and plural of keywords.
- Include long tail keywords.
Categorize your video – After uploading your video you can categorize it by using advanced settings option. Categorizing your video is method of grouping your video with other similar videos. This technique help you to show your video more frequently with other videos of same category. Thus your video will gain more exposure.