This was a very long wait for penguin 4.0 from earlier version penguin 3.0 by Google but, here it is after almost 2 years.Penguin 4.0 is a new set of
Penguin 4.0 is a new set of algorithm, Google has updated from its previous version of penguin i.e. penguin 3.0. This news broke down few days ago, when Google introduced its highly efficient penguin 4.0 algorithm which works at real time.
Penguin is known to be a core member of Google ranking factor which when introduced in 2012 was not fully capable of recognizing the links that harm user experience.
If you are wondering what is penguin, so let us discuss it right here.
Penguin Algorithm By Google
Google introduced its Penguin algorithm to detect non ethical link system, which was a pain in the butt of many search engines to accurately and honestly give the best page ranking to any page. As you know that link building is also a major part of Search engine optimization and when you don’t have right parameters to detect which link passes the value, have good quality audience, relevant audience and a good source of reputation you cannot identify the most relevant source of information for the user. This makes a search engine feel helpless to increases its user’s experience with good source of information. For this major part of concern Google introduced its Penguin algorithm which can detect the bad links or multi generated links that has nothing to do with user experience thus, it can produce good quality results whenever a user ask for it.
But, with all this good coding and research art piece penguin has some limitations. Like, it cannot create a real time report or cannot penalize people who are violating Google’s policies.
Penguin 4.0: Smarter And Faster By Google
This time Google went too far to develop a smarter and faster penguin algorithm that takes no time to take action against people going against Google’s law. Google has already stated clear that no page will be ranking higher in SERP with bad practices of link farming. This has been cleared by former gesture of Google against the people who are ignoring user’s experience; they need a cleaner WWW space.
Penguin 4.0 is really a faster and smarter version of Google algorithm which has a real time tracking system which can detect bad links, multi link generated links, paid links etc in no time. Not only that it can detect all these link building bad practices in less time but it can actually ban those bad web pages from its search engine results as well as from all its associated partners/Products with in no time. So, this time Google went wild against all the bad people around the web, with its new launch of algorithm of penguin 4.0.
Penguin went real time and granular
With real time action capability of penguin 4.0, it is giving a fair enough chance to the website owners those who are employing bad practices. HOW?
This time penguin is capable enough to track the links coming from unauthorized means and the deep links that might take you to some irrelevant web pages. After any webpage is detected to be employing bad link building methods, penguin does not penalize the whole website instead it only remove those web pages from its search engine result page so for the long run a website is kept safe from getting ban.
What All Websites Will Be In Threat?
There are websites that generates link by unethical means these websites will be either affected partially or totally.
Let us figure it out, what all websites can get penalized by Google with this penguin 4.0 update.
- The use of automated link generator- SEO is a slow process of climbing up in SERP, which can take months. For accelerating this climbing process many webmasters use unethical mean of link generator. There are many SEO tools available now days that helps you to generate automating links towards your website but the pattern of these tools can be easily tracked by Google algorithm. So, penguin can easily detect those unethical habits and ban those pages very easily.
- Over using of anchor texts- Over usage of long long anchor texts that are overly used in a post can catch the attention of new penguin 4.0 and it can take your webpage to a penalty ride.
- Distribution of links or reciprocating link- It is a black hat technique and have been popular among the ranking techniques in past few years.Know more about SEO techniques here. If you are wondering what the heck is reciprocating link exchange let me explain you: In link exchange schemes you get a link on every link you give to different websites. You refer someone in your post by saying “in associated with”, “something similar” and “our partners”. These are some of the words we use to refer our viewers to other websites and onto exchange of it you will also get back links from those websites. Likewise the business goes on… But, now search engines have realized that not all time these reciprocating links are beneficial for the users and this practice should be avoided. Penguin 4.0 consists of the same features that detects the reciprocating links and take action at real time. This real time action may lead to the banning of the same page.
If these types of activities done by are done by any website than penguin 4.0 by Google is well prepared to take action on time.