Check the performance of a website and find out how to improve SEO ranking and visibility of site depends on many factors. You need to analyze all the aspects of onsite, offsite as well as search engine role in your website SEO audit. While performing an audit for a website you need a planning so nothing slips through the cracks.
Also read :- Benefits of InClass seo over online seo training
The key elements of an SEO audit are:
- Link quantity and outside reference
- Front-end factors like content, keywords, meta description
- Back-end factors like indexing and hosting
SEO Audit Analysis Is Divided Into Five Parts.
Accessibility- If users and search engine is not able to access your website it means your website have accessibility issue, there can be many factors due to which your website is not accessible by users or search engine.
- Check your robot test files – Robot text files may be disallowed for search engine bots so that they are not able to find your web pages and index it to search results. You can also use your Google webmaster tools to check how many of your links are not accessible by bots.
- Robots Meta tags – Check website Meta tags as search engine can only index or access links if they are accessible. Check if the links are not index or no follow links.
- HTTP code status or broken link – Check your site links and codes if there are any broken on 404 links in your website. Search engine hates broken links and you need to fix all the broken links to perform your site accessibility better.
- XML site map – Submit XML site map of your website to search engine on webmaster tool. Submission on XML site map indexes your website links faster.
Indexability- Indexability of your website checks your website links available on search engine to access your website easily. If the index link on search engine is less then what you exactly have you need to check your website if everything is alright or need to work hard.
- Site command – Check your website on search engine and check how many pages are indexed in search result. Type site:yoursitename.extension in search engine and check how many results are there for your website. Generally the no of links shows the number of pages in your website. If the number of pages are less indexed on more then available o your website check for the link or if the links are creating duplicity.
- Brand search – Search your website name on search engine and check if your website shows on the top result it mean everything is going well with your website, whereas if you search result is not appearing it may me a reason on search engine penalty
- Search engine penalty – If you are not able to find your page on search result check for the search engine penalty. Check your website parameters if it’s not following search engine guideline or webmaster to check if you have been infirmed for any search engine penalty.
On page ranking factor- There are lots of factor and guideline needed to be followed on page for proper SEO. Check all the SEO guideline on page as per search engine if your website is properly optimized for SEO or not. Few of on page SEO ranking factors are.
- URL – Your URL plays an important rank in ranking factor. Check if your website URL is short and easy to remember.
- Check if URL includes important keywords. The maximum length of url display in search engine is 115 character. Try to keep your URL short and simple and include important keyword to improve the relevancy of page.
- Check if there are and duplicate links with same url.
- Content – Check for your website content if they are as per search engine guideline?
- Duplicate or copy content will make your search result lower and may be panelised as well.
- Keyword stuffing or thing page content can also be panelised.
- Check for website Meta tags and description if they have proper and relevant description targeting keyword.
- Headings and Image tags should be proper to better optimize the result.
- Check for outbound links and there relevancy to your product or services.
Off page ranking factor- These are the factors which are not your website still affects your website performance in search engine result. Few of Common off page SEO factors are
- Inbounds links – Check for the inbounds links if they are coming from reliable source and not spam. Inbound links those are not relevant can decrease your performance.
- Social performance and traffic for them – Check your social popularity how much you are popular on social sites and able to attract users toward your website.
- Check your website authority – if authority of website is increasing or decreasing. Decreasing domain authority is not a good sign as per SEO.
- Check for back links – Getting multiple back link from a single domain in not worth.
Competitive analysis- Never underestimates your competitors. The more you know about your competitors it’s easier to identify there strength and weakness.
- Keep an eye on competitors work what they are doing and what they are lacking.
- Identify your strength over your competitors to rank better.
- Plan a strategy.