SEO JOB ROLES
Seo is a wide field with numerous job roles and opportunities based on skills, experience, and knowledge. Find out the main job Roles in the SEO Field and land a perfect job.
Different SEO Job Profiles
Seo is a field that has a huge number of job profiles. Only the basic knowledge of titles is not enough to land in a perfect job. You should be aware of the tasks and should have a deep-rooted knowledge of all profiles to choose the best and most relevant for you.
Who can join SEO job after Digital Marketing Course
SEO is the basic and most important module of digital marketing therefore an SEO executive is the basic job profile that can be done by any digital marketing course trainee. For other SEO job profiles, you must have some advanced knowledge of making SEO strategies, using tools to check and improve performance, should know the ways to increase traffic and conversions, managing both on-page and off-page activities, getting backlinks and maintaining a good online presence.
A person with a deep understanding of marketing, conversion optimization, and ORM can also apply for the post of an SEO specialist. To become successful in any SEO based job profile the basic thing you have are creativity, analytical ability, agility and patience as SEO is a time taking process. SEO executive, analyst, strategist jobs are based on your skills and knowledge but others also seek some professional experience in this field.
Different Job roles in SEO
On-page SEO activities
Off-Page SEO activities
Technical SEO
Local SEO
On-page SEO activities
Keyword research- Keyword research is one of the major factors in targeting and bringing the relevant traffic to the website that may increase your conversions. You have various options to find the best keywords according to the topic, niche, and content of your website. The duty is to check the keyword proximity, proficiency and density that they should not be used unnecessarily.
Content optimization- Another task includes content optimization. You have to add keywords at the relevant places, add meta title, meta description, check the relevancy of the content, check for plagiarism or duplicate. Check image optimization and loading time of images.
Internal linking- A website can have millions of pages and it is the job of SEO professionals to build a strong internal linking structure to ensure easy navigation of the different pages of the website. A good linking structure increases traffic for not only one-page but for others also.
URL structure- It is important to categorize the URL of all the pages of the website. Adding categories to the URL is important to enhance user experience and easy crawling.
Off-Page SEO activities
Guest blogging- Guest blogging means writing relevant content for other websites with higher domain and page authority. In return they may provide you with a backlink that may bring a tremendous amount of traffic. Guest blogging helps to enhance the brand image of a company.
Social media sharing- Sharing of posts and pages on social media networks is essential for SEO professionals to bring traffic from external sources. So you should have a basic knowledge of social media sharing.
Social bookmarking- social bookmarking is also a part of the SEO job role. You have to submit your website links to social bookmarking sites to make crawling and indexing easier and bring traffic.
Quora answers- Quora is also a great platform to promote your website. All you have to do is find questions relating to your website and providing relevant answers to them. You can also add your website name or link in the answer. 90% of people trust quora answers as relevant. Thus you can get traffic from quora also.
Technical SEO
Sometimes there could be small issues or errors in the website that can be corrected by using HTML or CSS coding. It is not possible to hire a professional web designer for this purpose, Thus its the duty of SEO professionals to rectify those errors using coding.
Local SEO
Local SEO promotes your business to local searches for different locations. It is the duty of SEO candidates to manage local SEO presence using google my business. A strong local presence increases your conversions to the next level as mostly, people near your business locality are more likely to visit your physical location rather than people far away.
Scope of SEO in the Future
SEO IS A DEMANDED FIELD IN PRESENT AND FUTURE TOO.
The Digital marketing industry is growing more than ever before. As SEO is the most important part of digital marketing the scope of SEO is bright in India and abroad. In the current scenario, the demand and need of SEO experts and professionals are continuously increasing. If you add a query for any SEO related job on any job portal it is definite that you will receive at least one mail per day. It may be more if you have good experience in this field. SEO is a skill that brightens your career in digital marketing also. At present 80% of companies invest a huge amount in SEO and hire a professional team for SEO related tasks.
SEO is also beneficial for people who want to start blogging or freelancing. They can even share their own blogs and promote them on search engines using the best SEO strategies. It is analyzed that SEO jobs have risen at a rate of 20% every year. SEO experts are now hired by many companies and as soon as you complete your digital marketing course you will get a reputed and satisfying job.
Education background for SEO profiles
According to the companies, the main requirement for an SEO job profile is good experience and knowledge in search engine optimization.
As such, there is no particular background requirement needed for the initial job profile but for higher levels, you should have good knowledge of marketing, communication, and business.
Many companies hire people with secondary education as SEO trainees and SEO executives. But an outstanding knowledge and experience in the SEO field may supersede the educational requirement at some positions.
Annual job requirements for SEO
The annual job requirement of SEO according to naukri.com- the biggest job portal, is 13000, whereas on indeed.com it’s 5000 and on monsterindia.com it’s 1000. Therefore it can be analyzed that SEO jobs are increasing at a higher pace and it will continue to grow in the future too.
