If you are beginner in field of SEO then this post is going to be very helpful for you, You will learn how to optimize your meta data with the way search engine love and help to rank you on top of first page. Meta data like Title, description, Keywords are basic terms but most preferred by search engine to consider the rank for any webpage.
These meta keywords not affect the rank, but also help you to increase the CTR (click through rate), because when users make a search then your they see the title, url and description and click on the results they found more relevant.
Optimizing The Title Tag For Seo
Title tag is very important part and google consider it to make relevancy of content, so always keep your title relevant to your page content. It’s not useful to make the relevancy but also very effective when it’s view in search engine results. It’s the main highlighted text and users always read this before click.
So if your title is attractive, relevant to your users search query then definitely you will generate lots of traffic. If title is not relevant to content then users will click and switch quickly from your site without any activity and increase your bounce rate, that’s why google consider bounce rate as seo factor. So always thing twice before write the title tag and make sure you are not using the same title more than one time, it may cause of title duplicasy .
Optimize Description For SEO
According to google they don’t count description as a seo signal but from my personal experience, I can say it’s affect your seo ranking, not much but small bit and we do everything those count a positive seo signal for our website. Apart from this google always bold the description text, they match with users search query and help to users, they can focus for find more relevant result.
Optimize URL Structure For Better Seo Ranking
URL is the path of webpage and google always count it as a seo signal, when it make the relevancy of content always count Title, URL, Description and Keywords. According to Google and Bing they love to clean url which contains relevant keywords rather than irrelevant words and numbers in in url.
Love The url like www.sitename.com/url-optimization-seo good url structure
Hate the url like www.sitename.com/?p-03/45 it’s bad url structure
Meta Keywords Optimization
Matt Cutts clearly say they don’t consider meta keywords as a ranking factors, but all guru’s of seo say, google still count meta keywords as ranking factor. SO always use at-least 2-3 relevant meta keywords with every post. If google don’t count them, does’t mean they are worthless, all other search engine like bing and yahoo consider them and also help you to rank better in other search engines.
Optimizes Images For Better Search Results
Images are not part of meta data but they are very important in On-Page optimization. Google always give more value to pages those are available with rich media content like video, slides, info-graphics and images. If you don,t want to fill your page with all of these then at-least use single image with having relevant alt tag. For deep understanding join W3training School in-class seo training programs.
We know google is going to be smart day by day but still not smart that it can read the image properly (they are working on it) so there is alt=”your alt text here…” you may tell the search engines about the image. Mostly we use alt tag, known as alternative tag as an alternative, where images are not load properly, texts in alt tags show as alternative of image.
I hope this post help you to solve the common issue with optimization of meta tags, if you have any suggestion or question regarding to title, keywords and description optimization, then feel free to drop a comment I am always happy to help you.
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