Local SEO is very important when you have to make a standing position for your business in city and you can easily achieve this by get on first page of local search. In this post I have share all the possible ranking factor which I have learn in my search engine optimization career.
When it comes to standing good, you have to consider few things before creating your local business page and most of efforts are perform after setup Google Plus Local business Page. Here is complete list of all top factors may help you to rank 1st position of local results.
1. Category of Business
Category is very important if you want to appear on top search results with most relevant search queries of users, if you miss category your business means you loses more than 30% of your search appearance. Every category of Google map have their own value of authority and businesses get benefit of this authority when users search the keywords match to category.
2. Keywords in Domain and Title
Google show local business page when someone search business with their name, and Presence of main keywords in domain and title of business is one of major Local SEO factor for top position in local search feature.
Have a look the power of these when someone search for “Product/services in cityname” and your domain name with title of landing page is available with Product/city name you got extra benefit as compare to others those have same category but don’t have keywords in title of landing page.
3.Domain Authority of Website
Authority of website or landing page linking to local business page is also one of major factor for local search position.
4. Inbound Links
Inbound links those point to landing page also major factor, authority of linking page and anchor text may effect lot’s for your position. If lots of anchor text contain keywords + business category or Keywords+City name means it add lot’s of value for improve your ranking.
5.Physical address of search users
Google always thing of users comfort, does’t matter it’s International, national and Local SEO and that’s the reason google always trigger the business which present nearest the search users when the search in their local city.
I remember the day, when I saw a board of toy store in my city and their website, I go home and make some analyses about their seo performance. When I make search for their local business from my home it was not appear in first page of local search results and I ask for meeting to the business owner.
In My presentation I told him about their position that it’s not appear in first page and tell benefits of first page for their business. I have search toy store in my city and found it was appear not top but on 6th position, I was shocked what happen, it’s change the position right now and that moment was so embarrassing for me.
After that I came at my home it was 20 km away from my city and again search for the same, result was not present on any position, you can’t believe the moment. That day I have make lot’s of search about that topic, it was late night around 3 am I have found found the blog where I read that factor and understand it’s importance. On that time so much more docs was available on the internet and it was my starting of seo career but my every observation teach me lot.
6.NAP Information
NAP (Name, Address and Phone Number) is contact information of business, It’s presence on website pages help you to rank better. But make sure these NAP.
7. NAP in hCard or schema.org
Create the hCard / Schema.org format with Proper schema category assignments and use it inside the footer of your website, it will help you to understand your business for particular city.
7. Users Reviews
Reviews helps new users about experience of old clients dealing with your services and products so Good reviews are count more valuable for ranking. Another useful things about Reviews are the every words add by reviewers count for page relevancy and help your page to display in all the possible business relevant searches.
8. Citations Quality and Quantity
Citation is NAP information, Quantity of Citation in different directories and blogs help to rank but only create the quality is good, you must have to choose the directories and sources those have good DA and PA. 10-20 citation with good quality sites are better than 100 citations with low quality sources.
It’s not necessary to drop your website in directories with citation to get the benefits of citation, Google is so intelligent and pick these details without linking website but a wrong citation can harm your overall ranking, so keep all the contact details like business title, Address, phone no. same as in Google plus local business page without any single mistake of character.
9 Quality of Landing Page
Quality of landing page always effect your ranking, it should be properly structured with relevant keywords, H1/H2/H3.. tags with high page loading speed.
10. Users Behavior Throughout search results
When users search any query and click on more relevant and attractive, so CTR (Click Through Rate) is also matter for Local search results. For increase CTR make sure you have good average rating of reviews (at least 3.5) and total reviews should be more than 5 in numbers, it will help to show results with yellow stars and they are very helpful to attract more clicks then other results.
11. Number of Title with City Name
City name in title of landing page is very useful but number of total titles with city name in your website also very helpful. It help google to understand overall business base, if you have more title contain your city name then they will help your local SEO results for first position.
12. Quality of Back-links
Backlink quality always affect your local ranking, so if possible link your site to local blogs with same niche content or category. To get lot’s of backlinks from irrelevant sources and low quality sources may harm your ranking.
13. Individually verified My Business Page
When you have multiple business location, then always verify them individually with separate local business page, not with bulk verification code. Individual verify businesses got good position as compare to bulk verified local pages.
I hope this post help you the all most useful Local SEO factors for top rank of your local business page in your city, If you have any suggestion or query then feel free to drop a comment I am always available to solved your problems.