Social Media Job Roles
Social media is a wide job profile with various job roles and responsibilities but these roles are certainly misunderstood. Explore more to understand everything about social media job roles.
Social Media Job Profiles
There are a number of social media job profiles that need to be understood clearly. Below is the list of top 6 social media job profiles which you can choose according to your skills and experience.
Social media manager
The social media manager is a common social media job profile that many people have already heard. Their main role is to create and execute social media plans and strategies and monitor all social media accounts by maintaining a strong presence on them. This profile requires both advanced skills as well as good experience to implement things effectively. Along with these, they should manage the whole social media team and guide them to get effective results.
Social media strategist
As the name suggests, a social media strategist is basically responsible for planning, developing, and managing effective and great social media strategies to drive traffic and improve social media presence. Along with that, they perform audits to analyze the strengths and weaknesses of the company. They should have good knowledge of all social media platforms like Facebook, Linkedin, Twitter, Pinterest, etc..
Social media specialist
This is a junior job profile but more specialized than strategist and manager. Their main job is to engage customers, bring conversions, and increase traffic by making effective research about audience demographics and interest. They should be aware of the latest trends in the market and optimize plans according to them. They should also make replies to messages and comments in an informative and valuable manner.
Social media planner
A social media planner is a demanded job profile. Their roles include lead generation, building brand credibility, and increasing conversions. Maintaining a positive social media presence and visibility is one of the main tasks of social media planners. Social media planners have to create and optimize innovative social media strategies according to the position, vision, and goals of the company.
Social media Analyst
The main job role of social media analysts is to boost up the online presence of a company and increase brand awareness by integrating various techniques like social media, SEO, content, etc. Generally, people with strong communication skills and business analytical skills can apply for the post of social media analyst. The business analyst should study the latest social media trends and tools and apply them in social media campaigns.
Social media coordinator
The responsibility of the social media coordinator is planning, implementing, and monitoring a company’s social media profile and increasing brand awareness and sales. Use of social media tools like Buffer and Hootsuite to schedule social media posts. He should measure the success of all social media campaigns and discuss the report with other team members too.
Social Media Job Roles and Responsibilities
The basic and most important role in social media is to manage a company’s presence on all social media channels, drive traffic from social media, and engage customers in your business. But there are some advanced job roles in this profile that are
Managing all social media platforms
Setting achievable targets
Structuring the Behavioral Aspect of Potential Customers
Social media content
Remain up-to-date with social media trends
Generate sales and check performance
Managing all social media platforms
A social media executive should manage all the profiles of the company on various social media channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. They have to maintain and monitor their profiles and check their performance.
Creating brand awareness- you have to update your social media pages with recent posts, offers, arrivals, and others to engage users on your page and thus increase brand awareness. You have to prepare effective and engaging content for social media posts that promote a brand and bring a higher amount of traffic to your website.
Setting achievable targets
To measure success, setting-up targets is essential for comparison. You have to set up targets according to the present position of the company. These targets help you to measure success by analyzing where you are at present and where you want to reach in the future.
Structuring the Behavioral Aspect of Potential Customers
It is essential to know about your customers before actually engaging and interacting with them. It is useless to target anyone or random people. It is possible that 80% of them may not be interested in your product or service thus structuring the behavioral aspect of your potential customers to target precisely and relevantly.
Social media content
Content strategy is also an important part of social media jobs. The content posted on social media should be the latest and relevant according to the business. The social media worker has to come up with interesting and captivating facts, figures, or content for social media posts that capture the audience’s attention.
Remain up-to-date with social media trends
Social media professionals have to remain up-to-date with the latest trends and techniques and must update their posts and create strategies according to the latest trends and techniques. You have to choose and finalize the most effective tools for different platforms according to the updates and modifications.
Generate sales and check performance
The ultimate conclusion of all the above roles is increasing sales. Therefore your major duty is to make maximum conversions or sales through social media traffic and then measure the success of social media campaigns. You have to check the number of unique visitors, engagement, comments, feedback, and user’s queries and deal with them accordingly.
Who can join the social media field after digital marketing course
A person with good knowledge of social media aspects and strategies can join a social media profile as a social media analyst or social media strategist. These profiles generally require some prior experience in this field. Whereas the job of a social media manager, social media specialist can also be obtained by freshers. Social media has a wide job profile thus providing ample job opportunities.
Scope of Social Media Job Profile
Social media is a bright future option for professionals due to its immense need in the present business and marketing world. Activities like social media advertising and social media marketing have become an important need for the businessman. Companies are actively hiring social media experts to present and manage their presence on social media platforms. With the increasing use of social media, its popularity and need in marketing is also increased.
It is analyzed that 80% are actively present on social media and they have a complete team of social media professionals who perform various tasks from regular posting and updating to measuring traffic and conversions through social media. Therefore it can be said that there are plenty of opportunities as the field is rapidly growing with an increment of jobs by 30% every year.
Requirements for the social media job profile
Generally, people with good social media marketing experience can easily get a job in this field but people with bachelor’s degrees in marketing, business communication, or public relations related fields are more preferred than other candidates. But sometimes skills and experience get more priority in job hiring. The person should have a good knowledge of all social media platforms, along with knowledge of social media KPI, writing and editing, in-depth knowledge of SEO and keyword research, basic skills of graphic designing, familiarities with social media tools like a buffer and various marketing skills.
Annual job requirements in social media profile
With a continuous boom in the digital marketing field, the growth rate of social media jobs is also increasing. Compared to last year, social media jobs are increased by 30% in 2020. Due to the essential need of maintaining a strong social media presence, 80% of companies are actively hiring social media professionals to maintain their good social media presence.
India’s biggest job portal – Naukri.com shows more than 16000 jobs for social media jobs followed by indeed .com with 8000+ and monsterindia.com with 900+ jobs. These numbers show that the demand for social media experts is increasing continuously every year.
