Social Media Marketing
Social media marketing is the promotion of a brand through social media channels to drive traffic, increase sales, generate leads and bring conversions. Mainly promotion is done by running social media advertisements on Facebook, LinkedIn, Instagram and Twitter.
Start Your Digital Marketing Course
What you will learn in this module
- Creating ads on Facebook
- Facebook Ad Manager
- Facebook Pixel
- Potential Audience Buildup
- Custom and Scalable Audience Buildup
- Re-targeting in Facebook
- Facebook Lead Generation Ads
- Twitter Ads
- Linkedin Paid Promotion
Role of Social Media Marketing in Digital Marketing
The role of Social Media marketing is to provide a bridge between businessmen and consumers. It helps the brand to reach innumerable people and gives knowledge as well as awareness about the brand. This is a medium through which business grows manifold. Its effect is multiplied by large search engines like Facebook and Youtube and others.
96% of marketers use social media to drive conversions.
It creates interest and curiosity about the product among the consumers. This is the cheapest form of advertisement and promotes awareness. It plays the role of a facilitator between the brand and the targeted audience. Social media provides an opportunity to share details about lunch and ranting about bad services, people discuss virtually everything about their lives and their preferences. This acts as data from the consumers which can be analyzed.
76% marketers believe that social media marketing is very effective for their business.
People can give information as well as shortcomings of the product. These shortcomings can be addressed to make the product more compatible with the wishes and preferences of the consumers. This also provides great exposure to the audiences to make choices about the product the consumers would like to have.
Benefits of Social Media Marketing
The benefits of Social Media in the context of marketing are many folds. The value of social media can be gauged from different perspectives. There are innumerable benefits that accrue from social media like social sharing and backlinks. Social media can do much more in different aspects of trade and business.
Given below are some key benefits which will help to gain from social media for a brand
 | Advantage targeting The audience to be targeted for a brand can be reached on social media. This helps the brand to a great extent. Social media helps to find out the customers of the brand. Know the specific needs of the customers and solve them accordingly with your product. Shares, likes, and comments of customers will provide you with important tips that will help in increasing the audience. |
 | Brand awareness Brand awareness is the most important aspect of a business. Social media makes it possible to take your business awareness to a very large number of people around the world irrespective of the demography, location or type of consumer. When a person shares a post it grows larger. On an average 10 people who share your post have 400 followers and goes up to 5000 people who see your post. It makes a chain like a contact which multiplies. |
 | Direct access to customers Through social media you get access to your target market, prospects and customers at any point in time. One can even import contacts into one’s own account. This way the customers can be kept up to date about the latest promotions, special offers, new products, etc. This goes a long way in promoting the brand and sale. |
 | Lower Advertising Cost Advertising through social media is cheaper than any other mode. Publicity reaches a maximum number of audiences with a minimum amount of money. Facebook ad campaigns have more reach than billboards. Even youtube and Facebook with large search engines are more cost-efficient in comparison with network tv ads. Social media brands can be laser focussed and economical. |
 | Increasing relationship capital Social media has the potential for your brand to build a relationship online. Social media builds a bond of a brand with the targeted market. It is a well-known fact that people buy from brands they know and trust. Social media helps to connect with your customers on a personal level first and think of selling later. |
 | Build a community Social media helps in building a committed audience and thereby community which will always use the brand. This helps the brand to build an entire local community. With the help of social media, this community will go on expanding and increase the sale of the branded commodity. |
What people can do after learning this Module
- People can create effective social media advertising campaigns for Facebook, Twitter, LinkedIn, Quora, etc
- Can set-up facebook ad pixels and track analytics of the website as well as traffic
- Can do retargeting and remarketing on social media
- Share effective posts, images and updates on Facebook, Twitter, Linkedin, etc
- You can drive traffic to your website using social media.
- Can promote the brand and drive potential traffic to your website
- Increase leads as well as conversions through social media
You’re one step away to connect us
Let’s connect with Our team and discuss your queries and find best possible solution for your career guide.