SEO have so many phrases and everyone have their own importance but technical seo is like a driver. No optimization techniques can be performing well if you don’t setup technical seo for your website. I have created this small guide on technical SEO for beginners which can help you to avoid some common mistakes and improve your seo ranking.
Redirect www vs non www: – When you setup your domain with hosting it available with both non WWW and with WWW version. Most of time when we setup Applications to build websites, high graded webhosting providers ask for preferred version and redirect another version to your preferred one.
Like If you prefer your site to launch with www.yoursite.com then webhosting providers put your website another version like yoursite.com on redirect with www.yoursite.com .
Let’s come to the point why we need to put all version of our websites with single one ? Because when you have to version of websites and they are easily accessible with www and non www version. Google count and index both version of pages and create site duplicasy and decrease the site ranking factors in organic results.
Also Check :- Online SEO Training Options in India
Proper Robot.txt files setup: – robot.txt files control search engines to crawl your websites, it tell search engines about your page, file and folders status. Most of time we create our lot’s of WebPages, category and directories with just creating the url’s, without adding any extra SEO value in it.
So when our websites is not complete properly, till we don’t add the value on pages put your all url’s, directories on NoIndex. Google will not crawl your low value pages, otherwise Google boats will find your urls and index without value and will spam your sites with Panda algorithm.
Responsive web designing: – Now in SEO website design is also a big factor and with increase the usage of Mobile users Google also adds it as a ranking factor. Responsive web design is just not good for SEO ranking but it help users for easily access everything without facing any browser issues.
If you have created mobile friendly site still there are so many issues who can prevent mobile users to access your site comfortable. So you can use Google Mobile compatibility tool to test how it fit with Google recommendations or you may use Google webmaster to check any mobile errors.
Improving Page loading speed:- When it comes to technical seo it’s important to increase WebPages page loading speed, make it superfast as much as you can. It’s just not limited to technical seo but it make users happy, users love website they open quickly as fast as possible even low internet connection.
If you want SEO benefits with page loading speed then use some cache techniques, these techniques will help your users to provide static html, Scripts and images without sending the request to server for again serve the same users. You also use Gzif and some other techniques to reduce the server response time and increase the page loading speed.
Using a 301 redirect while moving WebPages:- Most of time we have to change the url of our website in that case we create 404 error pages and they easily detect by Google webmaster and even you will lose your seo value.
So every time you delete some pages or change the url then make sure use 301 redirection. 301 redirect help you page to remain the same seo value and avoid the 404 error for users and webmasters. Therefore it increase user experience.
Use structure Data: – Now every search engine is very smart and they easily detect the functionality of content and link. They automatically understand the purpose of content and provide priority accordingly. But if you can use structure data it can help understand every part of content you used in your website and help to rank better in seo.
Manage User generate content: – In most of websites where content are generated by users they lead to spam. So use some your own algorithm or manage them properly they can’t lead to harm your site seo , a best example of well managed user generated content is “Quora” where all contents are generated by users and they are well managed by Quora team by removing contents those lead to spam activities.
Use Google Search Console tool for detect errors: – Google provide free tool called Search Console later known as webmaster. It helps to check your website activity in front of search engines and if search engines found any errors it will detect the errors, you can find out and solve it manually to improve your site technical seo and its performance in search engines.