Digital Marketing case study has always been an inspirational one which allows us to learn from them by observing their strategies and method and also prevent us from committing mistakes in Digital Marketing.
Digital marketing case study is an essential part of learning case study strategy. Anyhow, the bsuiness is small or large the tools and the audience we are targeting for are the same and by studying case studies you can outlook on how business have approached their target audience in a creative way and it does not generate only sales and conversions but it also helpful in making huge impact in social presence.
We all are well aware of the dominance of digital marketing in advertisement industry due to which every big and small business are going towards the digital marketing leaving behind the traditional marketing.
Digital marketing provide the platform to the companies to reach to the huge number of people at global level and compete with other brands globally. There are number of brands who have gained popularity through digital marketing by reach large number of people.
We have listed the top 10 case study of the digital marketing of Indian Brands which were worth knowing due to their massive success online.
10 Successful Digital Marketing Case Studies
Paper Boat’s #FloatABoat
Pare boat is known company that deals in the drinks which you commonly prepare at home like aam panna, golgappe ka pani, jamun kala khatta and kokum. The purpose of these drinks was to take you back in those memories and float a boot this monsoon. The company carried out its digital Marketing campaign very well.
The title of the campaign was #FloatABoat, the digital campaign process asked people to make boat and share it on social media by using the hash tag along with the title of the campaign. Paper boat also reviled that if anyone will share this on any social media the brand will donate 20rs for children’s education. This campaign was the big success which caused many timelines to be jammed with paper boats.
Lenovo-Yuwa’s #PitchToHer
Lenovo’s Pitch to her is another example of successful digital campaign. Lenovo partnered with the non for profit organisation that teaches girls to play football. Not only this have they tried to make the life better. The campaign was named as pitch to her with hashtag in starting. This social campaign took a huge success on the social media and many came forward in the support of this cause by Lenovo. This gave Lenovo very good direction in the market because of their digital campaign.
MakeMyTrip’s #DilHaiHindustani
Make my trip really used the Independent day well with the help of digital marketing campaign. This online travel company came up with the #DilHaiHindustani. This was the very effective and unusual digital recreation of the independence story. For this purpose the microsite was created which took the odyssey of independent from 1857 to 1947. Mangal Pandey agitation, Jallianwala Bagh massacre, non-cooperation movement, Chandra Sekhar’s Kakori train robbery, and were the some people who were featured in it.
Amazon India The Great Indian Freedom Sale
This ecommerce brand went for the good digital marketing strategies with good ads and using them wisely over social media. This thing turns out this whole thing a good digital marketing campaign.
Amazon India’s The Great Indian Freedom sale organised the contest which involved the fan activities and the contestant got the shopping vouchers from the company. The campaign was named as #10KeBaadKarenge, in this the people pushes their shopping plans after 10th of august because of Amazon sale.
Tata Sky’s Transferkar family
This campaign was basically designed for the promotion of Tata Sky+ Transfer set top box which is used to transfer the recorded content from TV to mobile phone or tablets. For this purpose the brand came up with an idea and created the out of mind family named as Transferkars.
The every family member had his or her own favourite show the series of film shows the level to which they go to watch their favourite shows. An interactive micro site was reacted for those who wanted to understand the family in better way.
HDFC Life’s #RayOfHope
HDFC came up with #RayOfHope for the promotion of their HDFC Life Cancer Care plan. The plan was to provide the financial help for the cancer. The brand smartly signed the model turned actress and social activist, who herself has been fighting with the rare type of cancer. This video was very popular over social social media and falls under the category of successful digital campaigns.
OLX India’s #Daastaan
OLX the country’s leading online market place for second hand products came up with the campaign ahead of Independent Day. The brand cleverly used the opportunity by launching campaign called #Daastaan, where the people talked about the partition and their memories or belongings which were left behind over the social media like facebook by using #TimelessStrories.
This campaign help in building the brand image as through this campaign people tried to get their old goods by posting their picture online.
Nivea India’s ‘Mom’s Touch’
Nivea’s Mom’s Touch campaign talked about some extraordinary, selfless stories of mother from all over the country. This was the social media driven campaign where the videos where shared over the social network.
By sharing this video over social media the donation from the brand was done for the girls.
Renault Lodgy’s Customer Stories
Renault considered digital marketing best option for the launch of their new lodgy, the stepway. For this campaign the brand took the help of top bloggers of the country.
These bloggers where given the experience of driving this brand new car and they were also given trip to Goa for 3 days from the same car. Further the videos were also created about whole thing. This was another successful digital campaign.
Mahindra Gusto’S #GoGustoRides
Mahindra’s Gusto which is the two wheelers and first automatic scooter came up with the outstanding digital marketing campaign that involved the food bloggers. These bloggers travelled around their city to several food joints on their Gusto. The name of the campaign was #GOGustoRides.