MBA is a master’s degree program which stands for Master’s in Business Administration and under this, you will learn how business work and will be the best practices which you can follow to make the business better. It is taken as the best way to get into the corporate world, people do MBA to work for MNCs and other large organizations and the pay scale is also way better than the others. It is also taken as the highest qualification status in any corporate.
On the other hand, if we talk about digital marketing then it is taken as the advanced level of marketing with the help of technology. People from MBA background have good knowledge of business and marketing techniques so they can implement the marketing technique in digital marketing. Because Digital Marketing is important for doing business nowadays. If you are not present online then it means you do not even exist in the market.
This way they can do the marketing better and help in establishing the brand with an increase in sales.
Why Digital Marketing Along MBA Degree
The real scenario about the jobs after pursuing MBA/PGDM program is actually different. Only a few students or we can say out of 100, 20 per cent of students only get the job which is actually well paid and best for MBA graduates. That 20 per cent of candidates are mostly from the top Business Schools of India. The other remaining students who are doing MBA are either just for getting a degree or to survive in their life.
And they are not getting good profile jobs which actually an MBA student should get. Most of them start working at a salary of 10k-15k per month. They do not have any other options as well. Thanks to our education system, they have given authority to open different colleges but the colleges lack in providing the practical exposure which is found in the great Business schools like IIM’s.
Therefore, choosing Digital Marketing along with your MBA program will not only include a little bit of extra weight in your resume but it will also give you more skills in the field of marketing. And as we all know the trend of offline marketing is shifting to online marketing. Every corporate company is hiring professionals who have sound knowledge of Digital Marketing. Some of them even do not want an MBA candidate if you have in-depth knowledge of Digital Marketing.
As we know there is a huge demand in the industry of digital marketing and big organization like Accenture, TCS, IBM etc. are demanding MBA with digital marketing knowledge who can handle their digital presence and for their client also. Most of the institutes have also started the specialization in digital marketing in their MBA courses, MBA is already a high-level course and it has great importance in the corporate world and with the knowledge of digital marketing they can rule the marketing sector.
Digital Marketing Can Increase The Value Of An MBA Guy –
Some reasons are listed here why digital marketing course is important for MBA graduates?
Holistic View of the market – an MBA guy already have good knowledge about the market and the audience but that is in terms of traditional marketing. But if they have an idea about the digital marketing then they can understand the online audience and the different platform which can help them in creating the better value for the brand as we all know most of the people have switched to the online platforms like different social media mobile devices.
Talking about today’s market then it includes online and offline both markets, it is core truth that digital marketing can never take down the traditional marketing but it is the best way to market the products right now because of its tracking and analysis reporting. People are available in both of the platforms so they don’t leave any audience. Companies have started to split their budgets for both the marketing areas.
Stand Out from the crowd – If you are an MBA graduate and have digital marketing skills also, you will outstand all other candidates who are applying for the same job with just an MBA degree. So, yes it’s true you will become the first choice for the interviewers. Because you have more skills in the field of marketing and every big and small organization needs digital marketers for their business. So, do not have to hire two candidates for different profiles.
The big giants have a huge budget for marketing so it is easy for them to spend money in both traditional and online marketing. But Digital Marketing mostly helps companies who have just started their business and do not have a lot of budgets to spend on traditional marketing methods. Even the mid-size companies are also hiring candidates who are MBA and have certifications in Digital Marketing.
Better Brand recognition – no one knows about the brand better than an MBA graduate, he knows each and everything to create and defame any brand if their knowledge can be used in creating the brand online that will be a whole new concept to do. Understanding the concept of online branding will also be a good strategy if your brand will be visible online and offline that will serve the best for your brand value.
MBA graduate knows the importance of a brand’s name and fame. And if he/she knows digital marketing techniques, it will become much easy for him/her to promote the business and its name in the market with fewer efforts.
Better Understanding – it will be easier for the MBA guy to understand about the digital market and its working because he has already studied all of these in their degree course and now they have to understand a bit and implement the strategies in the market. All of these things will be problematic if a new guy will try to do, you will have to put more effort and time on him to make things understandable to his mind.
Taking admission in an MBA college means you have the thought that you want to learn marketing. And at the time of your degree completion, you will have the total mindset of a marketer. So, it will not be very tough for an MBA student to learn Digital Marketing while pursuing his/her degree.
Better Analysis – MBAs are trained to perform analysis on the data and extract the meaningful information from that data. Digital marketing is full of data and tracking, there are a different kind of data is available in digital marketing like different demographics, geographical area, gender, age and service carrier etc. digital marketing provides the data and with the help of MBA anyone can extract the meaning full resource from it.
Of course, an MBA graduate has much market analysing skills than any other graduate student. Digital marketing actually adds some value to his/her skills. Completely depending on the skills which a student learns during his/her graduation will not do any good to him/her. As every other candidate applying for the job with the same MBA degree has almost the same knowledge.
In order to justify your talent and your analysis skills, digital marketing certification and knowledge will definitely help you. The advantage of doing a digital marketing course is that it provides you with the tools by which you can measure every aspect of your business like how your marketing campaign is performing, what changes are required, how many results you are getting with your marketing strategies etc.
Benefits to an Organisation – As mentioned in the start of this informative article, companies demand people who have multiple skill sets rather than just one or two. So, if a person can handle both the offline and online marketing platforms of business, he would be the most suitable candidate for them.
Company will seek more growth with the person having both the skills. He/she can promote the business or product in both the offline and online market. Because the student has already got the idea of how things perform in the offline market while pursuing his/her degree in the college. After getting the knowledge of digital marketing, he/she would be able to use the platform of online marketing too which means the best for marketing nowadays.
These were the benefits of having digital marketing knowledge with MBA degree, as per the current trend more and more people MBA people are moving towards digital marketing and most of the management colleges are introducing the specialization in digital marketing with MBA degree. Many companies are demanding MBA with digital marketing, and that time is not far when every company will start calling MBA with digital marketing specialization for their media and marketing roles.
Having a digital marketing knowledge is not at all bad even it will give you the additional benefits. Most of the sales persons are also doing the digital marketing course and from different marketing, background professionals are also looking for the digital marketing course to brace their self. So, if you are interested to learn digital marketing & move your career in the right direction, W3trainingschool gurgaon can surely help you in making you a perfect digital marketing professional.
Top 10 Agencies/Companies who hire Digital Marketing – MBA Graduates
1- GroupM India
2- AdGlobal360
3- Webchutney
4- WATConsult
5- Paytm
6- Barclays
7- Capegemini
8- Sapient Razorfish
9- iProspect India
10- Social Panga