Web Analytics Job Role
Web Analytics is the collection and analysis of website data. But its job roles are not limited to it. It is a wide job profile with various job roles. Get full information about the web analytic job role.
Different Job profiles in web analytics
Web analytics includes 3 major job profiles for people interested in it. Although the work is somewhere the same for all three but some minor differences based on profile and experience is given below.
Who can join the Web Analytics field after digital marketing course
As you know digital marketing course is basic to enter the field of digital marketing that teaches you the basics of digital marketing. You will learn and gain effective knowledge and the latest skills of how digital marketing and analytics work in real-life projects.
Then if you are interested in analytics, then web analytics will be the best option for you. There is a high demand for web analysts.
To become a successful web analyst a candidate must have outstanding knowledge, skills, and information on web analytics tools like google analytics.
Generally, people who like analysis and reading reports can enter this field. Therefore to become successful in the web analytics field, you should have the ability to collect valuable insights into the behavior of the market and audience from web data.
Web Analytics Job Roles and Responsibilities
Improve the functioning of the Company
Expert in analyzing, maintenance, and development of websites.
Decision-making ability
Capable of troubleshooting websites.
Well versed with the latest trends.
Capability to use different tools and offer solutions.
Improve the functioning of the Company
Web Analyst plays an important and key role in the progress and continuous improvement in the functioning of the company. He is expected to plan and track the marketing campaign run by the company. He is an important member and should be capable of providing integral leadership to the interdisciplinary team of the organization.
Expert in analyzing, maintenance, and development of websites.
Web analysts should be well versed in the art of analyzing, maintaining, and web development including its casting. Web analysts should be thoroughly trained and equipped with the knowledge of new and latest emerging technologies pertaining to the deployment of the website and its development.
Decision-making ability
He should be able to know a bit about psychology. He should be able to check the aptitude of the candidates for the purpose of their appointment for different posts in the organization. He should be capable of making decisions with regard to the recruitment of staff and should advise on the purchase of equipment with the latest technology.
Capable of troubleshooting websites.
Another important duty of the web analyst is to use data analytics to troubleshoot a website’s design which should result in increasing page views, improving the user experience, and converting more visitors into customers. Data analysts should have a keen eye for details. He should be able to create data-driven marketing solutions. His responsibilities include analysis and website design, generating insightful analytics to help better understand its use and reporting back with simple and easy to understand data visualization and suggesting clear solutions.
Well versed with the latest trends.
A successful analyst always keeps himself up-to-date about the latest trends on online design and marketing. He has to be genius enough in the understanding of data to transform websites, helping it to be more useful, beautiful, and powerful.
Capability to use different tools and offer solutions.
Web analyst is responsible for using different tools to collect and analyze data which is generated by online user activity. He is responsible for presenting data in an easy to understand way. He is responsible for communicating findings and suggesting solutions that are demonstrable with respect to results. He should be a keen observer of the behaviors and expectations of online visitors. He has to be always up to date with the latest going on in marketing and designs.
Scope and future options in web analytics
WEB-ANALYTICS IS A DEMANDED FIELD IN PRESENT AND FUTURE TOO.
All the companies are moving towards online or digital presence. A lot of money is invested by people in digital marketing to ensure the growth and success of the company. And to measure growth and success web analytics is of vital importance. Every businessman wants to know the performance of their website to improve its visibility and user experience. And web analytics is the only option to measure insights, reports, performance, and data of a website.
Therefore it can be said that web-analytics is a trending job profile for at least the next 15 years as businesses are interested in knowing the behavior of their online audience. This enables them to make effective and better marketing strategies to make the website more optimized and updated. It is growing at a rapid pace and is also fueled by new trends and techniques including a rapid rise in online shopping, internet usage, marketing automation platforms, and a transformation towards digital marketing.Now you should think yourself why web-analytics is the best option for you
- There is a huge demand for web analysts
- The starting salary for a web analyst is between $65000 and $90000.
- Its work is challenging, interesting, and engaging.
- Opportunities and growth in this field can be wide and versatile.
Education background for Web analytics
A bachelor’s degree is essential to get a job in the web analytics field. People with a bachelor’s degree in marketing, statistics, analytics, or other related fields are generally more preferred.
Along with this some technical skills like familiarity with web analytics tools like google analytics, salesforce, good verbal and communication skills to present, and communicate data and reports with the team members.
You should also know the advanced use of Microsoft Word and excel. Along with that basic knowledge of SEM, PPC and SEO are also required to know the basics of important things.
Annual job requirements in web analytics Job
Due to the continuous rise of digital marketing, the growth of web analytics and its jobs is also increasing. Statistics show that web-analytics jobs are increasing at a rate of 22% every year thus making it a versatile job profile.
India’s biggest job portal naulri.com shows 1300+ jobs for web analytics followed by indeed.com with 2000+ jobs and monsterindia.com with 100+ jobs.
The numbers show that web analytics is a demanded job field and provide adequate growth options.
