What Is Email Marketing And Its Benefits?

Email Marketing is the technique of directly marketing of message which helps to connect with your audience to promote your brand and increase sales with a group of people using email.

It is the marketing channel for every business through which every business sell their products, share some news and tell a story.

Marketers send the email messages with the purpose to build the relationship with the current or previous customers, acquiring new customers to purchase something.

Types of Email Marketing:

1. Transactional emails: Transactional emails are an opportunity to engage customers in which automated, real time message are sent through the email after the action has been performed.
2. Direct emails: In Direct email marketing, marketers collect the list of email addresses to send the direct promotional message. They communicate directly with the customers.
3. Mobile emails: Mobile email marketing are now increasing. They develop the large number of traffic through smartphones and tablets because more and more emails are reading on smartphones.

How can Email Marketing work for businesses?

• Sell to a targeted audience: When you communicate with your targeted audience about your brand, according to demographics and to their interest, it’s a chance for selling your stuff. Keep your targeted audience happy to giving them a special offer and sales will happen naturally.
• Personalization to boost sales: Email marketing message will help to create a strong relationship with your audience. They considered the right message to the right person and feel like one to one conversation.
• Content marketing strategies: Content marketing strategies help in sales through:
  • Subject lines: Without subject line content, its a chance, your email will be ignored or deleted. It should be attractive and effective. Your email subject line like;
    • Feels urgent
    • Presentable
    • Feels personally
    • Tell the product story

• Call to action: Your email should contain a call to action button with catchy text like reading More, Click Here, Submit, Download, Sign Up and Buy Now. Your email should contain at-least one call to action button.
• Voice: Voice email provide the value of your email and the sales will happen fastly. Voice marketing will increase your business personality and create engagement.

Benefits of Email Marketing:

1. Low Cost: Email marketing has the lower cost to pay compared to other marketing channels. Email has the power to reach customers in a low cost.
2. Build brand: With email marketing you can share your message with new and potential clients, and help to increase your reach.  
3. Increase sales: By sending message to the list of email addresses, help to increase the sales.
4. Increased website traffic: Email marketing can help the business to increase the traffic on your website who sells products online.
5. Time saver: Email marketing save the time by sending the emails to your audience.
6. Easy to get started:  E-mail marketing is easy to start and handle as it does not need any team.

Importance of Email Marketing:

1. Cost-Effective: Email marketing allow the business owner to reach a large number of clients at a lower rate. This is the better choice than traditional marketing like TV and Radio. Email marketing is cheaper and does not require lots of investment.
2. Personalizable: You can send Email personally to your audience and it increases customer engagement. Email marketing helps to build a relationship with prospects and leads because it gives a chance to speak directly with the audience, in their inbox.
3. Goal Oriented: Everybody is trained to know how to use email – reply, forward, and sign-up. With email, marketing businesses convert traffic on the website and increase sales.
4. Measurable: Email Marketing software helps you to track who opened your email, which links were clicked and how many people subscribed. Through this software, you can easily track delivery rates, click through rate, bounce rate and improve your effectiveness.
5. Reach customer in real time: Now maximum consumer uses a mobile device to access all types of media and other information like emails. So email produces a higher conversion rate.
6. Increase brand awareness: Email marketing helps to increases brand awareness through relevant subject line and content. Every business use this strategy to sell the product and make trust in consumers and increase sales.