If you are learning seo or new to search engine optimization you must have listen about off-page search engine optimization and there is not so many definition of off-page like other seo terms. Let’s understand the phenomena behind off-page and it’s metrics and it’s importance.
How Google Consider Off-Page Activities ?
When we perform on-page seo these activity make our site to relevant of any topic or subject and help search engine bot’s to easily crawl and check overall performance of our site inside search engines but when google found our website activities on other third part source it help to increase the authority of our site.
When google found our site link to another relevant site with linking to relevant anchor text it provide authority of that anchor text to website and help to rank with more priority. Actually these links gain the trust of website and google consider if someone put link of your site it means you have good quality content for users, that’s why someone other link to you.
Why Off Page SEO Is Important For Ranking ?
Off page is something increasing trust and value of website and engaging people for domain from other source, our off-page activity helps search engines to recommend our webpages and make them crawl as soon as possible. Off-page activity help to make relevancy of category or things you are using inside your site and consider your site’s worth.
It help to gain more authority of words and topics you want to deliver to users and measure the purpose of your website and how much serious you are with your online presence and how people are talking about your brand.
When your off-page optimization is very strong means you don’t need to create lot’s of content and write articles to rank in SEO, your off-page activity will help you to get high authority and good ranking in search engines.
Some Important Off-Page SEO Techniques ?
- Back-linking through Guest posts
- Search engine submission.
- Social sites links and Sharing
- Slide-share and YouTube Back-links
- Join Question and Answering sites.
- Info-graphic sharing
- Docs Sharing.
- Press Release sites submission.
How Off-Page SEO Can Harm Your SEO Ranking?
Off-page SEO activities are good if you perform in limited and ethic ways but they also harm you and make your presence invisible from search engines. Most of spam sites are attacked by off-page activities like irrelevant link building, site submission and other social spams.
It’s helps sites easy to rank but you have to be very carefully when make off-page seo strategy for your business. Another major drawback of Off-page activities are, most of time search engines like google target these activities when update their algorithm for make search results more relevant and useful for their users.