On-Site SEO
On-Site SEO is the practice of optimizing your website search engine friendly. Adjusting the elements of your website in order to rank higher and earn more relevant traffic from search engines, so that website can be crawl easily.
Important On-Site SEO Factors:
- Website structure:
- Good Website structure provides higher traffic: Website structure is the better way to get a higher ranking in the search engine. Website structure provides you with a good site design like colours, fonts, graphics, and white. CTRs depends on your website content and speed time. If your website CTRs is poor then it will not perform well in the SERPs. Website stay longer if a website has a great structure.
- Good Website structure provides site links: Sitelinks increase the navigability of your site. It increases your brand reputation, improves trust and also increases the click through rate. Google algorithm automatically create site links because it based on good website structure.
- Good Website structure provides crawling: Google bot (spider) crawl a website structure and discover new and updated pages to index. If your site structure is good, a crawler can access and index the content easily.
- Regular Updation: Regular updating is the most important factor of the website and SEO. Regular updation in your website content the visitors converted into clients. This will help in engage and develop long-term loyalty with clients. Regular updation like blogs, articles, and images that will get noticed by the visitors that will increase your trust in users.
- Topic Authority: Updated content increase the authority in Google eyes. The more informative, valuable and relevant content you publish is increasing the authority potential of your website.If the quality content is good, users will become loyal.
- Page Loading Speed: Google announced that page speed will be a ranking factor of the website. It’s the time a visitor has to wait until the page of the website is loaded. If the website will take time to open the page its direct impact on your audience. The ideal load time is 1-3 seconds and if it doesn’t take this time, the chance of bounce rate increases and it’s incredible.
- Content and Code ratio: Your page is written in HTML code and the content displayed is usually in the text. It’s usually represent the percentage of actual text in a web page.
- Link Structure (Tree and Diamond): Link structure is the hyperlinks that connect one page on a website to a different page on the same website. The link structure allows users to navigate a website and distribute the authority from one page to another page throughout the site with ranking power. Link structure defines the hierarchy for the given website.
- Breadcrumb: Breadcrumb is an important part of the website. It allows a user to navigate their steps that where they are on your site. They reflect the structure of your website which is clickable.
- There are many variations of breadcrumb like Location Breadcrumb, Path Breadcrumb, and Attribute Breadcrumb.
- Breadcrumb may use for almost any website. Except for those sites which have no logical hierarchy. Basically, Breadcrumb is used in shopping website, education website, School/Colleges website, real estate and many more.
- UI/UX: Basically UI stands User Interface Design and UX stands for User Experience Design. Both of these are crucial to product and work closely together.
- UI is the combination of the content, form, and behaviour and it enables a user to interact with a product and services. Its include everything from screen and keyboards, sound and even lights.
- UX users interact with product and service that take away from the experience whether positive, negative or neutral.