PPC (Pay-per-Click)
PPC, stands for Pay-per-click, is a type of advertising where the advertiser run ad and how much you will pay depends on how many potential customer click on your ad. It is one of the most important tools that advertiser are using to promote the business in world wide. Pay-per-click is the cost effective way for getting the traffic to your website.
PPC is a vast field and it includes advanced knowledge in this field like finding appropriate keywords, ensure creative and relevant ad designs, proper bidding strategy, recommendations for landing page and data analyzed.
PPC is the most effective strategy of advertising to attract traffic on the website. In PPC you will pay according to your bid amount for keywords. If customers searches the keywords in Google, Bing or Yahoo, and your ad contain the matching keyword will display. For example, if you want to create ads on the keyword Digital marketing course. To show an ad, keywords can be:
- Broad match: If visitors search queries contain all the words of your keywords or concepts related to your keyword. For example, if your keyword is digital marketing course and visitors searches for digital marketing course, digital marketing institute, advance digital marketing institute might your ad will trigger.
- Phrase match: If visitors search queries contain all the words of your keywords and in the same order. For example, if your keyword is digital marketing course and visitors searches for best digital marketing course,your ad will trigger.
- Exact match: If visitors search queries that match to your keyword exactly. For example, If your keyword is digital marketing course and visitors searches for the same keyword, your ad will trigger.
If your ad is shows up on the Google results page and might be clicked by the visitor, than you have to pay the small fee to the search engine.
Google ads is the most popular platform for the PPC advertisement. Google ads operate Pay-per-click, in which advertiser run ad on keywords and pay for each click.
Benefits of Pay-per-click:
- Cost-effective: Advertiser have to pay only when visitors reaches to your website through ad. Advertiser have to choose to spend the amount on the ad according to their like.
- Targeted traffic: PPC advertising is the great result for the targeting option because advertiser have many approaches in Ad Words to ensure the coverage that can gain brand exposure. Advertiser can target the audience according to their demographics like locations, language and device.
- Measurable: Another benefit of PPC that advertiser has a clear measurable target. Advertiser can measure and track anything related to the ad campaign like impressions, cost, profit, views, clicks, visits and many more. Form the ad campaign, advertiser can determine Return on Investment on any projects.
- Business goal: With the help of PPC advertising you can achieve a large number of marketing and business goal. Goal range from high-level brand exposure and lead submission to sales. The conversion goal can be tracked by the PPC.
- Fast entry: With the help of the PPC, you can get up and running fastly in SEO. Compared to the other channel like organic result, it take some time to enter into SEO but PPC help quickly to find the new customers that can bring business result.
Challenges of Pay-per-click:
- Expensive: Advertiser pay a huge amount for the PPC in a single day and some time keywords are not profitable. They had to pay each and every click even if clickers don’t buy.
- Time Investment: Advertiser need to invest time on PPC to improve the best result. They can’t just signup campaign and leave them. They need to spend lot of time on PPC.
- Invalid click: According to research there are 1 out of 4 clicks may be fraud click and mostly advertiser lost a lot of money on this.