What Is Traditional Marketing And Digital Marketing?

Over the last year with traditional marketing and digital marketing going on, traditional marketing had fallen down than digital marketing.

Let us figure out what is the big difference between these traditional marketing and digital marketing anyway? What is the most suitable for the marketing of the business? Check the advantages of using digital marketing over traditional marketing? These points will help you make up your mind.

Traditional Marketing

With Traditional Marketing, you will reach out the customer using offline means of communication and it’s the beginning of marketing and advertisements which is still very much alive. An example might include such as:

1. Business cards
2. Print ads in newspaper or magazine
3. Poster
4. Television
5. Radio
6. Brochures
7. Flex Board/hoarding

Advantages Of Traditional Marketing

• Traditional marketing reaching a local audience easily, and it is not limited to one. Example; finding ads in the newspaper, Hoarding, Brochures, and radio ads play according to location.
• Materials can be saved, example, the audience can keep a hard copy of your materials of which they can read anytime like by, magazine and newspaper ads.
• Easy to understand, anyone can reach up-to your advertisements without internet and It can be easily understood.

Disadvantages Of Traditional Marketing

• Traditional marketing results are not easily measured, it is very difficult to see ROI of your marketing campaign.
• Traditional marketing is static, which means there is little interaction with the audience. It’s more like you are providing information to the people and hoping that they decide to take action.
• Traditional Marketing can be costly, example, Print or radio marketing is more expensive.

Digital Marketing

Digital Marketing is the advanced technology for the marketing. It includes platforms like:

1. Website
2. Social media like Facebook, Twitter, LinkedIn, and Reddit
3. YouTube Video
4. Promotional ads via emails,
5. Pop-ups,
6. Blogs
7. Content

People may target organic users from Search Engine Optimization through keywords, paid search, find your business on a social network or by content marketing, that has been published online such as a blog or an article, which increase the brand awareness and the identity with you through an online presence.

Advantages Of Digital Marketing

• Digital Marketing is much easier to measure ROI. Digital campaign is to specific audience demographics, such as gender, location, age, and interests. These types of tools help you to record things like who visited your website, how long they stayed on the website, how many clicks on ads, and many more.
• A digital campaign can reach an infinite audience; it is very interactive to reach an audience by uses of social outlets.
• Personalize your Content so that it gets their attention, digital marketing gives the option to the chosen audience. It depends on your ideal buyer persona – age, gender, dislikes, fears, goals etc.
• Digital marketing is more engaging through social media networks, live chat, and email, you can easily engage with your target audience, which is not possible through traditional marketing. You can encourage your clients by liking, sharing, visit your website, commenting on social media posts, rating products and provide feedback.
• Digital marketing is cost-effective, invest in paid ads, the cost is still cheaper compared to traditional marketing. ROI decides about the success of your campaign. It is proved that digital marketing serves better ROI as it is cheaper than traditional marketing.
• In Digital Marketing you can get a real-time result, by click a button you will get all the statistics like the number of visitors on your website, conversion rate, and etc.
• Brand Awareness, an awesome and well-maintained website with great quality content will go a long way in lead generating and helping conversions. Social media posts and creative videos will also create brand awareness, and also build loyalty.

Disadvantages Of Digital Marketing

• Sometimes, Digital media marketing can take a long time to realize measurable success.
• In Digital marketing, an unhappy customer left the complaints and negative feedback which is visible for everyone.

How To Use Both Traditional Marketing And Digital Marketing

As digital marketing replace traditional marketing, you need to have depth knowledge of your business and your target audience. If you already have successful traditional marketing than it doesn’t mean that you have to follow digital marketing. If your target audience is connecting with the internet, you’ll need to replace with digital marketing. Thus, both Traditional Marketing and Digital marketing are important for business according to their target audience.