Search engine are those which help people to get the desired results on a single platform. Search engines provide you links as per your quarry or keyword. The work of the search engines is to provide you the different links for a particular keyword and Google gives you the top quality results which show that’s why Google is the best search engine.
Google was launched in 1996 and now Google stands out the best search engine as it provides you the best quality results, it understands the keywords better gives the results accordingly. Google was founded by Sergey Brin and Larry Page, when they were in their university days they have created Google as a Ph.D. Project where it is giving the links to the different website and in order to make difference, Google has worked on the ranking system which is based on the often search keywords.
Day by day Google has evolved a lot and getting better. Nowadays Google has more than 80% of market share in the search engine and Bing is the closest competitor which also don’t have more than 10% of market share this proves that Google is the only search engine in the market and no one is even near to it. Currently, Google is handling over 3.5 billion pages in a day. More than 90% people use google search engine and google gets nearly 63000 searches per second.
How Google has become the market leader in online search and what were the factors in becoming that you will find below-
User-based results
From the very starting, Google has only focused on the user mentality and what they want from the search engine. The primary objective of Google is to provide the quality result to the user and they ask others to make searches on that. Google understand the search intention of the users and finds the most accurate websites, they have put the users on the first place.
Continuous testing and experiment
Google keeps on testing and experimenting their search results and, their algorithm is always hidden and testing on the results and indexed pages. It keeps on track the user behavior and by analyzing it keeps on developing the new search algorithm which makes the search result better. Many people try to make trick the Google search algorithm but it does not stays for the much time and after tracking Google take strict actions.
Free Analytics
Google Analytics is the free analytical tool which gives you the different demographics which tells about your traffic and website that where you are getting the traffic and your goal conversion. Analytics collect all data about the website and arrange according to your need. Whereas in another analytics tool you have to pay for the subscription. It is also very helpful in making the decisions as it shows the data based on the different demographics like Age, gender, geographic locations etc.
Local area Search
Local area search is also an add to the Google as a search engine, Google has also focused on the local stores in the cities and by the help of the Google maps it shoes on the search engine. It is a collaboration of Google search and Maps. This has helped those who search for a particular physical store or something like that.
These are the few points which make the Google best search engine in the market and are also the reasons why Google is best search engine all over the world. It has provided local solutions which also make it better and the continuous testing also played a very important part to be the market leader in the search engine. The popularity of Google can be determined by, now people use to say Google it rather than search, today everyone has replaced the word search by Google.