Digital marketing is running in the market at a huge pace from last 2-3 years. And by now you have understood that it is one of the main factors to support a business. So, how you or anyone should start doing digital marketing strategy?
Definitely, you want to learn that and this the reason you are on this website. You must have heard about the terms & phrases like SEO, Social Media Marketing & its importance or many of you also have used these in their business approach but might be not in an effective manner.
There are few professionals in digital marketing industry. This is the best time to learn digital marketing if you want to get a good growth before the saturation periods arrives. For, the same reason the digital marketing course demand has also been increased. People wants to learn digital marketing.
What Are The Obstacles One Is Facing While Planning A Digital Marketing Policy?
Actually, most of the people think that you need a lot of data before making a start towards digital marketing, but that’s not true. Someone has also started first time without any data and with the time you automatically start getting reports and data by your steps.
And you can make changes to your plan accordingly once you have some data. But you need to start from somewhere and it does not require a lot of calculation. Just make the layout of your business, make some objectives you can achieve with the help of digital marketing.
Let’s take a look at some points about why any business should start doing digital marketing.
According to reports,
- By 2021 the global e-commerce sales will reach $ 4.5 trillion.
- The video advertising industry will grow to $ 22 billion by 2021.
- Social media users will reach by 3.02 billion by 2021.
- Smartphone users in 2017 were 1.6 billion and it will go above 2.2 billion by 2021.
- According to Cisco reports, internet users will reach to 840 million worldwide.
Reasons Why You Need A Digital Marketing Strategy In 2019
- Aimless
- High Competition
- Know your customers
- No duplication
- Digital marketers need to be flexible
- Less Digital Experts
Aimless: Many organisations don’t have a specific goal in their mind. Sometimes they even don’t know what they want to accomplish with the online marketing tools and strategies. If your organization do not have any goals you will not be able to get something big to achieve them.
High competition: If you will not start using digital marketing planning and execution in your business, other organisations even the startups will gain the pace and will acquire both your audience and your market.
You might realize that one day but it would be too late. So, your business demands digital marketing right now.
You need to know your customers: One of the major benefits of online marketing is that you have a lot of data from your customers. You can analyze it on each and every small point like how much audience you have gained, the people coming to your website.
But the thing which is more important than this is you need to know your audience what they are thinking? What they aspects from yours? You should understand their thoughts. You can use other methods like feedback forms to understand their needs and try to fulfill them.
Duplicacy will not help you: There are a lot of companies who have a very huge budget to spend on digital marketing planning. But they are also doing the things in the wrong way.
Many big firms are using the same approach, the content available on other websites or which are already shown by other companies. If you are doing the same things which others are already performing, then you are using online marketing in the wrong manner.
You need to be flexible: Digital marketing is not something in which you can gain both the audience and profit just by using it once in your business. All the big companies who are leading the market know that change is part of life.
You need to keep exploring new things, strategies to target your audience and keep leading in the market. So, with digital marketing also, you need to keep adopting new changes in the same.
Fewer People, Best Time: Though, the corporate culture is adopting digital marketing approach in their business slowly. But still, there are very few digital giants in the market.
People are still learning the methods of digital marketing.
Therefore, this the best time that you learn this technology and master it in your business before there comes a lot of saturation.
How Digital Marketing Can Help Your Business?
Now, you might have heard or used digital marketing methods like Social media, SEO, PPC, content marketing etc. But you should know how they can benefit your business :
SEO: You should know that most of the online traffic on Google is driven through organic search. Companies who do not have a lot to spend on Ads are still dependent on SEO.
And there is nothing wrong in it. If you can write great, original content your business will definitely get a huge audience and traffic to your business.
Content Marketing: Content marketing is the pure form for attracting the audience to your website. A relevant and useful content always provide you with your permanent audience.
If you are providing useful information through your blog posts, people will definitely consider you as a true source of information. You can provide traffic source to your business with the help of your valuable blog posts.
Social Media: According to reports, India has the most Facebook users all over the world. So, if you have the knowledge of social media ads and campaigns you can target a lot of useful people who are looking for different services online. Many companies maintain their presence on social media platforms, to interact with their target customers and to generate leads and conversion.
PPC: PPC is one of the best ways to market your business or get customers. It is mainly used by companies to brand their business name in the market. Also, it can be used to get leads.
But PPC works on money. So, it’s not that every business can’t use it but yes most of the companies who use PPC have a very large marketing budget.
It requires successful ad campaigns and expertized knowledge in all aspects of Google Adwords whether it can be keyword planner, performance planner, bidding strategy or budget management.
There are also other fields of digital marketing which can help you to get your business to the next level in 2019 such as email marketing and the most commonly used nowadays is video marketing.
Video marketing: Video marketing is the most trending technique of digital marketing. Everyone watches YouTube and Facebook videos. Even Facebook has also started to give higher priority to videos and you have also seen that. You can use vlogs, videos, Ad videos to promote on different platforms of digital marketing.
But for that first digital marketing knowledge and experience is required. If you are a beginner you should find a great place/institute to learn the basics of digital marketing. After that, try to get an internship in any digital marketing related companies or agencies. They will provide you hand on experience on different platforms of digital marketing.
If you are looking for basic and advance digital marketing courses in Gurgaon, W3training is one of the best institutes to learn digital marketing. We also provide internships to students who want to master the advanced level of digital marketing.
Affiliate Marketing: Affiliate marketing is a type of marketing in which a company will pay you for connecting them to your website. Affiliate marketing increases revenue and makes more sales for the company, allowing them to diversify their customer base and stay on top of their competitors. It also helps in maintaining brand integrity as they aren’t selling fake products or services.